First, anti-channeling requirement
Dealers’ goods channeling has brought huge economic losses to enterprises and disrupted the product price system;

Second, data acquisition requirement
Supply chain data cannot be collected in real time and accurately. It is unable to solve many problems encountered by enterprises in the process of operation and management through data feeding back business;

Third, marketing expense control requirement
In the process of terminal marketing, there are problems such as liquid leakage, expense theft and expense throttling, which have brought huge economic losses to enterprises;

Forth, consumer marketing requirement
Consumer-based precision marketing cannot be realized;

1 Production digitization
The technology of "internal and external code assignment and mutual correlation" is adopted to assign "two codes for one item" to each can/bottle of Snow Breweries products, and establish the hierarchical association relationship of bottles, layers, boxes and pallets to ensure that the collection rate of bottle caps and packages is not less than 99%;

2 Channel digitization
A product quality traceability system is established to collect and track the raw materials and auxiliary materials, production and processing, warehousing and logistics, market consumption and other links of the product, realize the full life cycle management of the raw and auxiliary materials supply link, production link, circulation link, sales link, and service link of the product, ensuring the precise control of the production enterprises of China Resources Snow Breweries and all links of the supply chain, and realizing the automatic management of out-put and in-put of warehouse, code scanning and anti-channeling inspection and early warning, and dealer cancellation audit and other functions.

3 Terminal digitization
The terminal store digital system built has diversified functional modules such as product sign-in, bottle cap recycling, BC linkage, channeling management, store classification, salesperson management, data report, authority management, message management, etc., which can help China Resources Snow Breweries to further connect and activate the terminal. This not only truly realizes the visual and transparent control of the terminal market, but also makes the terminal store become an enterprise asset, an interactive place between enterprises and consumers, and improves the brand value.

4 Marketing digitization
The digital marketing platform built meets the marketing model of China Resources Snow Breweries digital award cover recovery, redeeming for prize, red envelope, redeeming for material goods, interactive game, one store with one policy and so on, helping the completion of Snow Breweries marketing activities. For the big data analysis of award-winning promotional activities, the platform provides big data analysis functions such as code scanning quantity analysis, code scanning period analysis, hot map of code scanning, and provides auxiliary decision analysis data for Snow Breweries marketing users.

1 Channel management capability improved
It can timely detect and accurately crack down on dealers' goods channeling behavior, eliminate dealers' goods channeling behavior, standardize market order, effectively reduce more than 90% of goods review, and help Snow Breweries recover tens of millions of economic losses.

2 Data management capability improved
Accurately collect the business data of the whole life cycle and business scenarios of the product through one code for one item, laying a solid foundation for the subsequent data feedback business;

3 Terminal management capability improved
Connect terminal stores through "one code for one item”, and carry out fine management of terminal stores. Up to now, the number of registered stores in Snow Breweries has exceeded hundreds of thousands, and 100% of the marketing costs have been truly realized, saving hundreds of millions of yuan in a single region;

4 Improving precision marketing capabilities
"One code for one item" enables delivery of Bright Dairy to the terminal directly. With the BC linkage of promoters and stores, the sales enthusiasm of salesman are greatly enhanced.

5. Consumer precision marketing
The cumulative number of channel marketing and consumer marketing activities reached 100 million, bringing more than 3 million pan-members. Compared with previous activities, scanning marketing drove sales growth of 30%, led to membership growth of 200%, with the repurchase rate increased by 55%.