Consumer marketing - Acctrue Technology Official Website | One code for one item traceability digital solution provider, with 18 years of experience and over 5000 enterprise choices

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Acctrue Traceability Cloud

Global traceability one-stop service platform

Identification Cloud

Cloud coding platform, covering all coding service scenarios

Coding Cloud

Cloud code, GET product code to open a new way

Supply Chain Cloud

Supply chain lean management system，Full chain refined management expert

Terminal Cloud

Smart retail, millions of terminal online control

Marketing Cloud

How fast and good, brand code marketing easier

Code Data Center

Better understand the business of data integration analysis platform

All-in-one Ceries Product

A variety of integrated equipment, enterprise automatic packaging preferred

Labeling Machine Series

High labeling precision, fast speed, with a variety of functions

Production Line Series

Perfect for pharmaceutical, fast moving consumer goods, industrial products multi-industry application scenarios

Solutions

Why choose Acctrue Common Solution The Pharmaceutical Industry FMCG Industry Industrial Products Industry

Why Choose Acctrue?

Digitalization does not mean a choice, but the inevitable course of enterprise development!
The construction of traceability system constitutes the infrastructure of industry digitization!
Getting through the supply chain, connecting the terminal and reaching the consumer are the goal of industry digitization!
Real and reliable traceability data is the bottleneck of industrial digitization!
Establishing a unique code standard from the production source is the key to build the whole-industry chain digital system!
Digitization value: establish all-contact connection, gather all-scenario data, and enhance all-element value!

Chairman and President Xie Zhaohui

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Production Line Coding

Acctrue Cloud Coding Solution

Anti-Counterfeiting and Anti-Channeling Goods

"Skyeye" Intelligent Anti-counterfeiting and Anti-channeling Solution

Supply Chain Track&Trace

Supply Chain Traceability Solution

Consumer Marketing

Solutions for HappyScan B2C Digital Marketing

Trace & Track Solution for Medicines Produced in China

Unanimous choice of 3000+ domestic and foreign pharmaceutical companies

Pharmacy Precision Marketing

It is the first in China to open WeChat "Super Entrance”, helping pharmaceutical enterprises win the terminal!

Track & Trace Compliance Solution Based on GS1 Standard for Drugs Exporting to China

Customers: Xi'an Janssen, Pfizer, Amgen, Bojian and Gilead

Drug Serialization Based on GS1 Standard

Successfully implemented 100+ imported medicine production lines, rich experience making us more trustworthy!

Medical Device UDI

Helped 100+ equipment enterprises to successfully implement UDI

Food and Beverage

Customers: China Resources Snow Breweries, Yili, Mengniu, Guangming, Nongfu Spring, Pepsi Cola, Yuanqi Forest

Cosmetics

Customers: Dongfang Meigu, Johnson&Johnson Dabao, Ludeqing, Mr. Weimeng, Jin Baili

Building Materials and Home Furnishing

Customers: DAVCO, MACO, Oriental Yuhong

Energy Automobile Accessories

Customers: Hyva, Wharton Technology

Typical Cases

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Activity Center Content Center College Registration

Service Center

Service System Complaints / Request for Repair Common Problems

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Solutions for HappyScan B2C Digital Marketing

Acctrue and Tencent have jointly created a precise digital marketing solution of one code for one item, linking hundreds of millions of consumers with products as touch points, and opening a new model of digital intelligent growth from flow to sales volume.

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Why choose Acctrue Common Solution The Pharmaceutical Industry FMCG Industry Industrial Products Industry

Production line coding Anti-counterfeiting and anti-channeling goods Supply chain traceability Consumer marketing

Many large FMCG brands choose Acctrue HappyScan digital marketing

62%

A famous beer brand adopted Acctrue HappyScan for red packet marketing activity in Heilongjiang in 2021, which achieved an average code scanning rate of 62%.

1million

The number of fans of a famous building materials brand has increased by 1 million within 8 months of activities through the application of Acctrue HappyScan.

57%

A famous yoghurt brand achieved an average code scanning rate of 50% and a repurchase rate of 57% by applying Acctrue HappyScan

10times

A well-known milk powder brand achieved repurchase of 10 times per capita through the application of Acctrue HappyScan

Are you still troubled by these problems in product marketing?

Inflexible promotion

Single promotion method and unable to take timely and effective intervention measures for the current activities, and low efficiency.

Inaccurate marketing

Unable to carry out personalized and accurate marketing according to consumer attributes and behavior characteristics

High cost of customer acquisition

More and more expensive advertising, and higher and higher cost for getting customers

Uncontrollable marketing

Difficult to evaluate the marketing effect and the marketing expenses are uncontrollable

Difficulty in data precipitation

Difficult to accurately obtain consumer information and form consumer portraits, and marketing decision-making lacks data support

With one code for one item, Acctrue HappyScan can help you realize four value promotions

Lower-cost flow entrance

By assigning a unique marketing code to each product, break the channel barrier at a very low cost, directly connect to consumers, and create a brand exclusive super private domain flow entrance

More accurate marketing method

Multi-dimensional awarding strategy + precise flow direction guidance + big data user portraits + intelligent matching of marketing strategy drives the personalized precise marketing with popularity at a fixed point.

More controllable marketing process

Online control of the whole process of marketing activities + digital prize management makes the marketing costs more controllable; massive data insight + 360° quasi-real-time report analysis makes the marketing effect assessment and activity strategy adjustment more timely and accurate.

More loyal consumers

Build a growing membership system from 0-1, and continuously activate private domain users through refined and automated member operation strategy tools, to greatly enhance consumer loyalty.

Acctrue HappyScan digital marketing flowchart

Connect everything with one code to build an omni-channel and all-touch point digital marketing network

Do you know traditional advertising materials + official account QR code no longer attract customers.

Reward before purchase, and the advertising has more marketing effect

The innovative marketing model of "pre-release of red packets and verification without scenario limitation" is adopted. The advertisement distributes red packets to be unlocked to attract customers through code scanning marketing activities. After consumers purchase products, they can scan the product code for verification. Through "award before purchase", it can not only effectively solve the problem of low QR code scanning rate and conversion rate of traditional official account, but also attract the mind

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One code connects everything, and all you see are touch points

Acctrue HappyScan adopts professional "multi-code association" technology to make traditional advertising materials more intelligent. The brands can not only use the product code and box code to carry out marketing activities, but also assign the marketing code to any advertising material covering almost all marketing scenarios, to create an omni-channel and all-touch point digital marketing network of "one code connects everything, and all you see are touch points".

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The support of Tencent big data helps to build a comprehensive intelligent escort system

Marketing risk control

The unique AI marketing risk control model of Tencent Cloud T-Sec Risk Control Platform helps customers quickly and accurately identify the econnoisseur, so as to make every penny count and the benefits reach the real consumers. The experience shows that access to Tencent marketing risk control service can help save about 10% of marketing funds and avoid distortion of marketing data analysis results.

Al intelligent risk control

Accurately identify the econnoisseur

Real-time risk monitoring

Intelligent awarding

Relying on Tencent big data, determine the marketing value of code scanning users in real time, and customize the awarding policy based on value levels to help customers achieve personalized intelligent awarding. At the same time, targeting high-value groups, link Tencent advertising to achieve precise dissemination, continuously explore and cultivate potential customers, and create a marketing closed-loop.

High-value group discrimination

Customized awarding policy

Accurate advertisement delivery

Data insight

Based on Tencent big data analysis platform, help customers to carry out multi-dimensional group insight, understand consumers' regional preferences and consumption needs, provide automated integration and optimization suggestions for marketing activities, and comprehensively improve marketing ROI.

Big Data Analysis

Multidimensional user portrait

Marketing automation

From flow to sales volume, dozens of precision marketing strategies are effectively combined

Rich prizes

Physical gifts

Multiple delivery methods are available such as express and logistics stores

Virtual coupons

Support various kinds of coupons and can link to many third-party free resources

Cash bonus

Support the WeChat red packets and Enterprise WeChat red packets, with a face value of 0-5000

Credit points

Support quantitative and random points distribution, which can be exchanged at the points mall

Popularity at a fixed point

Specified time

Festival marketing and best-selling product promotion

Specified region

One strategy for one region and one strategy for one place

Specified place

Event marketing, single store popularity

Specified product

One strategy for one product, new product promotion and inventory cleanup

Customer acquisition

One code multi-scanning

After winning the prize, users can share the advertisement and receive the prize again to attract more users

Award for new user

New users can win the prizes which is more attractive to new users

Recommendation to get gifts

Users can receive rewards by recommending attention or marketing activities to attract more users

Distribution Mall

Make users become brand salesmen to build social commerce

Red packet to be unlocked

Reward before purchase to improve code scanning rate and repurchase rate

Card collection and lottery

Collect all the cards to win the prize, and realize creative marketing by linking IP and blind box

Activation and revenue

Reward points for continuous sign-in to improve the interaction stickiness of members

Repurchase incentive

Wake up inactive users to improve user repurchase

Credit point mall

Exchange commodities with points to promote user transformation

Intelligent recommendation

Intelligent push product coupons based on user attributes and purchase preferences

Points ranking

Stimulate users to constantly transform and repurchase via honor awarding

Group purchase and flash sale

It can gather massive flow in a short time and quickly clear the inventory

Learn more about marketing function application

360° data panoramic insight, multi-dimensional visual BI data report

Data overview

Through an overview of code scanning trend, regional data, new and old users, prize data, repurchase statistics, conversion rate and other data, the effect of activities and conversion efficiency are clear, enabling the optimization of marketing decisions, and taking timely and effective intervention measures for the current marketing activities.

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Code quantity statistics

Real-time storage of code data, clear display of the application, upload, activation, rejection, scanning and usage of marketing codes, as well as the number of wins, and real-time monitoring of marketing activities.

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Consumer winning details

Customized real-time query and download of user details/consumer winning details/amount bills, ensuring clear expense destination and more efficient management.

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Interactive marketing statistics

Real time display of membership data and point interaction data, multi-dimensional visualization data analysis, helping to accurately insight and evaluate the operational status of members in real time, optimize the membership system and personalized marketing strategies.

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Marketing statistics

Visual analysis of multi-dimensional reports on activities, products, provinces/cities/counties and regions, providing in-depth insights into marketing effect and enhancing the effectiveness of marketing decisions.

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Complete operation service system

Professional team

Acctrue's professional operation team provides whole process services for brand marketing activities from activity planning, promotion and implementation to effect review.

System training

Acctrue provides various forms of training services such as operation manual and on-site or remote video for relevant system users.

Operation and maintenance support

With the support of professional operation and maintenance team, Acctrue has a sound fund management mechanism, and the Saas deployment of the system is highly scalable and can be customized on demands.

24x7 400 customer service

After the launch of the activity, Acctrue provides 24x7 400 manual customer service to ensure rapid response to and efficient disposal of problems.